Digital Influence & Soft Power
Unleash the power of influence

Arrival of Participants - Off Evening

Participant welcome

Opening Session

Master of Ceremony: Neila Azouz (@Neilouz Tunisia)

Opening Remarks:

• Mr. Noureddine Bourchich, Regional Delegate of Tourism in Agadir
• Mr. Karim Achengli, President of the Agadir Region
• Mr. Salah-Eddine Benhammane, President of CRT Agadir
• Dr. Nawal Houti - CEO GIS

Tributes to personalities of the city of Agadir:

• Mr. Saaïd Amzazi, Wali of the Souss Massa Region
• Mr. Karim Achengli, President of the Agadir Region
• Mr. Mustapha Boudarka, Vice-President of the Agadir City Council
• Mr. Salah-Eddine Benhammane, President of the Agadir Tourism Regional Council (CRT)

Introduction Show: Morocco in Global Spotlights: Highlights Revisited

• The Case of the 2022 World Sports

Speakers

• Sofia Tazi, General Manager of Carma Morocco
• Moderator: Hicham Masrar

Coffee Break

Panel 1 - Positive Influence

"The Power of Content Creators: From Inspiration to Impact"

Discussion on how content creators can harness their influence positively to inspire and motivate their audience, fostering "True Engagement."

Case of Social Responsibility

• Zakaria Nani
• Jalal Aaouita – Ataa Foundation
• Mustapha Swinga
• Moderator: Aly Osman (Egypt)

Panel 2 - Territorial Marketing: The Agadir Case

The Impact of Social Media on the Promotion and Perception of Tourist Destinations:

Exploring how social media influences the perception of tourist destinations and the role content creators can play in shaping this dynamic.

Speakers

• Mr. Salah-Eddine Benhammane, President of CRT Agadir
• Yahya El Abbassi, Casbah Tourism Development
• Sanaae Tazi, Royal Air Maroc
• Era Fitness

Lunch Time and Networking

Panel 3 - Four-way Conversation Between Brands and Content Creators

How to integrate influencer strategy into a marketing strategy

Brands

• Najlae Seffar, Oulmes
• Abdelilah Akrim, OPPO
• Amina Fertat, Royal Air Maroc
• Salma Zaz, Nespresso

Influencers

• Douja Belkhayat
• Meryem Derni
• Flora Coquerel

Moderator: Neila Azouz (Tunisia)

Panel 4 - Social Media: The New Challengers

Discuss the latest trends and innovations in influencer marketing, with a focus on emerging platforms.

Speakers

• TikTok Case: Kenza Bennouna, Aleph Group in Morocco: Google, TikTok, Snapchat; X (Twitter), Spotify
• Artificial Intelligence and ChatGPT: Opportunities and Risks for the World of Communication and Influencers : Mohsine Lakhdissi, AI Crafter

Moderation: Kheira Bouazza; Mohamad Najem, DG Wemanity

Coffee Break

Keynote: Motivational Speech:

Hassan Baraka – Athlete – Guinness World Record in Ice Cold Swimming.

Navigating Between Challenges and Connections:

“In the Heart of Oceans, Beyond Limits, the Inspiring Journey of a Fearless Swimmer”

Karim Mosta - Casa-Beijing by Bike

Sporting challenges for peace and environmental responsibility, amplified and followed through social networks!

Panel 5 - Influence Marketing in tested by Algorithms

How algorithms shape influencer marketing strategies and emerging trends in data usage.

Speakers

• Youssef Ghalem - Expert IA
• Zineb Kamal- Smarktic
• Joris Blot- KlientPump

Moderator: Mehdi Mourabit - CEO - WEBEUZ

Boho Chic Themed Evening & Ouidad Performance

Workshops

• 1. "Trends 2024" in Social Media Influence and Prospects for Marketing Utilization

  Speakers

  • Hajar Anabir, Digital Marketing Specialist
  • Wifak El Ouarrak, TikTok Manager
  • Salaheddine Mimouni, Social Media Specialist

• 2. Influence Monetization: How to measure return on investment after an influence campaign

  Exploring different methods and strategies for content creators to monetize their influence, including partnerships, collaborations, and content creation.

  Speakers

  • Sofiane Kabiri, Strat Online
  • Souhail Bouchareb, Sponsogo.com
  • Meriem Bessa, L’atelier digital
  • Moderator: Kheira Bouazza

Floral Workshop

End of the Summit

City and region discovery tours

Berber Gala Evening + Best Photo Award

Departure